Copywriting Resources

By: Jackie Griffiths

It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it.

by Charles Brown

I’m always amazed at how little original thought many advertisers put into their ads. And how they consequently throw away money. Right now I am looking at several full-page Yellow Page ads for local law firms. These are mostly general practice firms who handle the usual plaintiff’s cases: personal injury, personal bankruptcy, family law and criminal defense.

by Neil Sagebiel

Compiled from my numerous articles and reports on copywriting, the following 66 tips will help you write copy that builds awareness, generates leads and increases sales.

By: Christos Varsamis

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor-planned copy. You shouldn’t be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.

However, how can you write a good sales copy and killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adopt them properly.

By: Karon Thackston

I’ve been frustrated lately. It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I’ve seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines. They are forgetting the fact that SEO copywriting is still copywriting.

What that means – generally speaking – is you are still writing promotional copy designed to cause a person to take a specific action. Your target audience (your site visitors) should come first. The elements designed to help the copy rank well absolutely come last.